(TOPIC-10) ARTICLE MARKETING 📝

Trends you Need to Know in 2022-----(5 Most Effective Marketing)----

The wealth of new and innovative digital marketing initiative provide many directions to take your marketing efforts. Approach their work from new angels. 2022will be the year of risk --tasking in marketing.

1).  New Social Media Trends 

2). E-Commerce

3). Conversational Marketing

4). Highly Personalized Experience

5). Experiential Marketing

1). New Social Media Trends

What  are new social media trends for 2022?

Brands can now use social media like e-commerce website, uploading the products to be purchased directly through the platform .With the risk of Tik-Tok video &live stream have become more popular than ever .

Instagram launched Reels in 2020.Video content &  social selling are the most trending new features on popular social media platform for 2022 & beyond .

2).  E-Commerce

What is E- Commerce ?

Consumers now increasing opt to buy from independent retailers .They fear the product will be different from the photos.

Interactive 3D & 360° photos help users visualize the product better .Selling  on social media ,personalization, headless E- Commerce & Conversational Marketing.

3). Conversational Marketing

What is Conversational Marketing ?

Conversational Marketing helps build trust & improves the customer experience. A survey by sales force found that 42%of consumers don't trust brands.Recent studies by IBM found that 10% of users expert instant answer to their questions & queries.

It's a powerful way of driving engagement, which is turn boosts conversion rates & increase return on investment (ROI). Conversational Marketing helps collect a broader range of audience information.

4). Highly personalized experience

What is Highly personalized Content Experience ?

Studies by Hubspot found that 74% of online consumers get frustrated by content that seemingly has nothing to do with their interest. It's content that's personalized & tailored to each individual user.Amazon ,Netflix are examples of well known brands that effectively personalized content to each user .Social media gaint Facebook uses algorithms to determine what type of content to show on your newsfeed.

Highly personalized content is trending more that ever following the Covid-–19 pandemic ,lockdowns ,& increasingly virtual living .

5).  Experiential Marketing Marketing

What is Experiential Marketing ?

According to research by sales force ,84%of consumers prefer to be treated as a person & not a number .Experiential Marketing serves for customers to engage with the brand & experience it's values & personality ,& not just its product .

Apple employee guides consumers around a neighborhood & teaches them how to take photos with their iphone. .Experiential  marketing the name suggest ,is a trend that focus on creating a brand –based user experience & not just a product based one.

                                         Arshi Aslam😇